{"id":4717,"date":"2023-02-01T12:41:08","date_gmt":"2023-02-01T11:41:08","guid":{"rendered":"http:\/\/www.regalospublicitarios.com\/blog\/?p=4717"},"modified":"2023-03-20T12:59:47","modified_gmt":"2023-03-20T11:59:47","slug":"marcas-que-cambiaron-su-logo-por-una-buena-causa","status":"publish","type":"post","link":"https:\/\/www.regalospublicitarios.com\/blog\/marcas-que-cambiaron-su-logo-por-una-buena-causa\/","title":{"rendered":"Marketing comprometido: las marcas que cambiaron su logo por una buena causa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4717\" class=\"elementor elementor-4717\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d2b80d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d2b80d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24a6ac1\" data-id=\"24a6ac1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b61ecc5 elementor-widget elementor-widget-text-editor\" data-id=\"b61ecc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">El pasado diciembre, se llev\u00f3 a cabo una campa\u00f1a local por parte de l\u2019Ajuntament de Val\u00e8ncia llamada \u201c<strong>R\u00e8tols compartits<\/strong>\u201d (R\u00f3tulos Compartidos). Una iniciativa que nace con el objetivo de incentivar el comercio local, mediante un peque\u00f1o homenaje a los clientes m\u00e1s fieles de cinco negocios hist\u00f3ricos de la ciudad.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Se trata de una campa\u00f1a de difusi\u00f3n digital y en soportes de exterior bajo el eslogan \u201c<strong>Comprar prop, ens apropa<\/strong>\u201d (Comprar cerca, nos acerca).<\/span><\/p><p><span style=\"font-weight: 400\">La agencia encargada de esta campa\u00f1a es <strong>Siberia<\/strong>, con especial menci\u00f3n al rotulista Miguel Maestro, quien hizo posible, junto con el Ayuntamiento, que los r\u00f3tulos de las cinco tiendas de Valencia se modifiquen para a\u00f1adir el nombre de los clientes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Los <strong>comercios que han participado en el proyecto<\/strong> son: el Bar Ricardo, el Caf\u00e9 Sant Jaume, la Librer\u00eda Soriano, Pollos Mar\u00eda y Rosa y el Horno de San Nicol\u00e1s.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Aqu\u00ed puedes ver los ejemplos de c\u00f3mo han cambiado los carteles de los establecimientos para regalar a los clientes el detalle de ser part\u00edcipes y agradecerles su constancia y fidelidad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c3b3f2c elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c3b3f2c\" data-element_type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrusel de im\u00e1genes\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/rotulos-compartidos-02.jpg?fit=625%2C625&amp;ssl=1\" alt=\"Fuente: Instagram @somos_siberia, de la Agencia Siberia\" \/><figcaption class=\"elementor-image-carousel-caption\">Fuente: Instagram @somos_siberia, de la Agencia Siberia<\/figcaption><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/rotulos-compartidos-04.jpg?fit=625%2C625&amp;ssl=1\" alt=\"rotulos-compartidos-04\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/rotulos-compartidos-05.jpg?fit=625%2C625&amp;ssl=1\" alt=\"rotulos-compartidos-05\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/rotulos-compartidos-01.jpg?fit=625%2C625&amp;ssl=1\" alt=\"rotulos-compartidos-01\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 de 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/rotulos-compartidos-03.jpg?fit=625%2C625&amp;ssl=1\" alt=\"Fuente: Ayuntamiento de VLC\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ca2506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ca2506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d6fc03a\" data-id=\"d6fc03a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96e8c79 elementor-widget elementor-widget-text-editor\" data-id=\"96e8c79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Pero, \u00bfson estas empresas las primeras en cambiar sus logotipos o carteles para una campa\u00f1a? La respuesta es no. Hemos encontrado algunas grandes marcas que tambi\u00e9n han empleado esta estrategia con el fin de adaptar su logo al contexto social del momento o el motivo concreto de la campa\u00f1a. Veamos algunos ejemplos:<\/span><\/p><ul><li><b>McDonald\u2019s<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">. Con motivo del D\u00eda Internacional de la Mujer, esta conocida cadena de comida r\u00e1pida, lanz\u00f3 en EEUU en el a\u00f1o 2018 una campa\u00f1a para mostrar el aprecio a las mujeres y hacer honor a su d\u00eda, volcando sus famosos letreros para formar una W de women (mujeres en ingl\u00e9s), en lugar de la m\u00edtica M de McDonald\u2019s. Incluso durante la campa\u00f1a, entregaron a los empleados camisetas con el logo invertido para usar de uniforme.<\/span><\/span><div id=\"attachment_4724\" style=\"width: 365px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-4724\" data-recalc-dims=\"1\" class=\"wp-image-4724\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-11.54.52.png?resize=355%2C233&#038;ssl=1\" alt=\"\" width=\"355\" height=\"233\" srcset=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-11.54.52.png?w=692&amp;ssl=1 692w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-11.54.52.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-11.54.52.png?resize=624%2C409&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-11.54.52.png?resize=150%2C98&amp;ssl=1 150w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><p id=\"caption-attachment-4724\" class=\"wp-caption-text\">Fuente: internationalwomensday.com<\/p><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eaa14e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eaa14e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7af8f2d\" data-id=\"7af8f2d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6faa46c elementor-widget elementor-widget-text-editor\" data-id=\"6faa46c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Volkswagen. <\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">Durante la pandemia de la Covid-19, muchas marcas aprovecharon para alentar el distanciamiento social. Volkswagen fue una de ellas y lo hizo cambiando el logotipo en su propio sitio web y redes sociales. Separaron la V y la W del logo, representando la causa.<\/span><\/span><div id=\"attachment_4731\" style=\"width: 372px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4731\" data-recalc-dims=\"1\" class=\"wp-image-4731\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=362%2C216&#038;ssl=1\" alt=\"\" width=\"362\" height=\"216\" srcset=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?w=1598&amp;ssl=1 1598w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=1024%2C610&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=768%2C458&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=1536%2C915&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=624%2C372&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=1320%2C786&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?resize=150%2C89&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-9.59.06.png?w=1250&amp;ssl=1 1250w\" sizes=\"(max-width: 362px) 100vw, 362px\" \/><p id=\"caption-attachment-4731\" class=\"wp-caption-text\">Fuente: Youtube Volkswagen News<\/p><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa510ba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa510ba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5326b20\" data-id=\"5326b20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9290900 elementor-widget elementor-widget-text-editor\" data-id=\"9290900\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Lacoste<\/b><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">. En el a\u00f1o 2018, la renombrada marca de ropa Lacoste tambi\u00e9n modific\u00f3 su logotipo para concienciar a la sociedad de algo. Quiso crear conciencia sobre las muchas especies que est\u00e1n en peligro de extinci\u00f3n, cambiando temporalmente la imagen del cocodrilo que representa a la marca por la de muchos otros animales como las tortugas, rinocerontes o delfines. Sacaron a la venta polos bordados con estos animales y fueron todo un \u00e9xito en la Fashion Week de Par\u00eds. Tras el espect\u00e1culo, se vendi\u00f3 cada polo por 183 d\u00f3lares y las ganancias fueron destinadas a la UICN (Uni\u00f3n Internacional para la Conservaci\u00f3n de la Naturaleza).<\/span><\/span><div id=\"attachment_4732\" style=\"width: 378px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-4732\" data-recalc-dims=\"1\" class=\"wp-image-4732\" src=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?resize=368%2C205&#038;ssl=1\" alt=\"\" width=\"368\" height=\"205\" srcset=\"https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?w=1312&amp;ssl=1 1312w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?resize=1024%2C571&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?resize=768%2C428&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?resize=624%2C348&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?resize=150%2C84&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.regalospublicitarios.com\/blog\/wp-content\/uploads\/2023\/02\/Captura-de-pantalla-2023-02-01-a-las-10.12.33.png?w=1250&amp;ssl=1 1250w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><p id=\"caption-attachment-4732\" class=\"wp-caption-text\">Fuente: Youtube Lacoste<\/p><\/div><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c701f3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c701f3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d83b1c\" data-id=\"5d83b1c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c1b1a90 elementor-widget elementor-widget-text-editor\" data-id=\"c1b1a90\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Estos son solo algunos ejemplos de las muchas marcas que alguna vez han modificado sus logotipos temporalmente con <\/span><b>motivos sociales<\/b><span style=\"font-weight: 400\">. Para la gente, que las empresas sean cercanas y se muestren humanas es muy importante, porque les ayuda a volcar esa <\/span><b>confianza<\/b><span style=\"font-weight: 400\"> en ellas, lo que tambi\u00e9n resultar\u00e1 positivo para la marca en el 100% de los casos. A lo mejor al hacer una campa\u00f1a de compromiso social, las empresas no generan una gran cantidad de beneficios econ\u00f3micos, sin embargo <\/span><b>conseguir\u00e1n aumentar positivamente su visibilidad<\/b><span style=\"font-weight: 400\"> y, a largo plazo, mantendr\u00e1 sus clientes y conseguir\u00e1 atraer nuevos para el futuro.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">\u00bfQu\u00e9 te han parecido estas campa\u00f1as tan curiosas? \u00bfTe atrever\u00edas a cambiar la imagen de tu negocio por una buena causa? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El pasado diciembre, se llev\u00f3 a cabo una campa\u00f1a local por parte de l\u2019Ajuntament de Val\u00e8ncia llamada \u201cR\u00e8tols compartits\u201d (R\u00f3tulos Compartidos). Una iniciativa que nace con el objetivo de incentivar&#8230; <a href=\"https:\/\/www.regalospublicitarios.com\/blog\/marcas-que-cambiaron-su-logo-por-una-buena-causa\/\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":4740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[291],"tags":[],"class_list":["post-4717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-promocional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing comprometido: las marcas que cambiaron su logo por una buena causa - Blog Regalospublicitarios.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regalospublicitarios.com\/blog\/marcas-que-cambiaron-su-logo-por-una-buena-causa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing comprometido: las marcas que cambiaron su logo por una buena causa - Blog Regalospublicitarios.com\" \/>\n<meta property=\"og:description\" content=\"El pasado diciembre, se llev\u00f3 a cabo una campa\u00f1a local por parte de l\u2019Ajuntament de Val\u00e8ncia llamada \u201cR\u00e8tols compartits\u201d (R\u00f3tulos Compartidos). 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