{"id":1494,"date":"2018-05-22T10:32:23","date_gmt":"2018-05-22T08:32:23","guid":{"rendered":"http:\/\/www.regalospublicitarios.com\/blog\/?p=1494"},"modified":"2023-03-20T11:14:32","modified_gmt":"2023-03-20T10:14:32","slug":"regalo-publicitario-entrevista-kuombo","status":"publish","type":"post","link":"https:\/\/www.regalospublicitarios.com\/blog\/regalo-publicitario-entrevista-kuombo\/","title":{"rendered":"\u00bfC\u00f3mo un producto promocional puede ser noticia? &#8211; Nos entrevistan en Kuombo"},"content":{"rendered":"<p>Continuamos con nuestra misi\u00f3n de charlar con gente importante del sector y en este caso, se trata ni m\u00e1s ni menos que del fundador de Kuombo, Javier Echaleku. En la comidad de su sof\u00e1 (no sabemos si Chester), pudimos reflexionar sobre cu\u00e1l ha sido la evoluci\u00f3n del marketing y la estrategia en el mundo del regalo publicitario, que siempre ha estado representado a trav\u00e9s de un cat\u00e1logo con multitud de productos.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe class=\"youtube-player\" width=\"625\" height=\"352\" src=\"https:\/\/www.youtube.com\/embed\/Rq0vSAz8jWo?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<h2>Recuerda tu historia para hacer historia<\/h2>\n<p>En los primeros compases de la entrevista damos un repaso a nuestros m\u00e1s de 80 a\u00f1os de experiencia, y c\u00f3mo una empresa tradicional debe reinventarse y adaptarse a las necesidades del mercado. Desde la transformaci\u00f3n digital hasta nuestras mejoras en la tienda online, hablamos de todo!<\/p>\n<h3>El regalo promocional tiene un componente emocional<\/h3>\n<p>Enviar mensajes a un cliente es una tarea muy importante: hablamos de aportar valor, de generar una diferencia y que sea coherente con tu identidad de marca. Si a esto le sumamos una gran estrategia y un asesoramiento para elegir el producto acorde a la ocasi\u00f3n, tendremos seguro muchos m\u00e1s casos de \u00e9xito por venir. La clave est\u00e1 en definir la estrategia claramente,&nbsp; cuidando los detalles de todo lo que hacemos.<\/p>\n<p>Esperemos que os haya gustado conocernos un poco m\u00e1s en nuestra manera de trabajar. Desde aqu\u00ed agradecer a Kuombo por su magn\u00edfica entrevista y su excelente trabajo de #FlowMarketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Continuamos con nuestra misi\u00f3n de charlar con gente importante del sector y en este caso, se trata ni m\u00e1s ni menos que del fundador de Kuombo, Javier Echaleku. En la&#8230; <a href=\"https:\/\/www.regalospublicitarios.com\/blog\/regalo-publicitario-entrevista-kuombo\/\">Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":7,"featured_media":1497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"enabled":false},"version":2}},"categories":[2],"tags":[],"class_list":["post-1494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-detras-regalospublicitarios"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como un regalo publicitario puede ser noticia - Nos entrevistan en Kuombo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.regalospublicitarios.com\/blog\/regalo-publicitario-entrevista-kuombo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como un regalo publicitario puede ser noticia - Nos entrevistan en Kuombo\" \/>\n<meta property=\"og:description\" content=\"Continuamos con nuestra misi\u00f3n de charlar con gente importante del sector y en este caso, se trata ni m\u00e1s ni menos que del fundador de Kuombo, Javier Echaleku. 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